New Thought developed targeted brand language and a visual identity that positions Snake River Sporting Club as Jackson’s last western oasis bordered only by river and wilderness. A pointed tagline, “Where beauty resides and discovery awaits” alludes to the majesty of the property, while a longer format brand statement informs the mechanics of all other foundational language.

New Thought designed Snake River Sporting Club’s website as a window into the property’s lifestyle amenities. Featuring multiple video backdrops, experiential photography, and immersive overviews of the club’s real estate offerings, snakeriversportingclub.com transports visitors to the last of the old west. New Thought also built custom-curated experience pages and a sophisticated lodging reservation tool to make visiting in person as easy as clicking “Book Now.”

Jackson Hole’s summer visitor season sees an influx of town square crowds, excess traffic, and busy trails systems, hardly the serene atmosphere prospective homeowners are looking for. New Thought developed a national media campaign that challenged these shortcomings and invited potential homeowners to find respite from Jackson’s crowded roadways at Snake River Sporting Club.

New Thought’s production team created a suite of experiential images and a short series of anthem videos designed to highlight Snake River Sporting Club’s best features. From blue-ribbon trout fishing to ice skating adjacent the Snake River, the club’s amenities sell the experience.

In order to convey a sense of pride and high touch through the marketing vertical, New Thought created a suite of brand materials including a custom story booklet, waterproof trail maps, branded sales brochures, and beautiful letterpress event invitations.